In the world of business development and branding, going digital ‘s all the buzz. So just what is internet marketing and how can we put it to use to grow our businesses?
Internet marketing Defined
Digital marketing will be the advertising and promotion of companies and their brands through digital media channels. Digital media, currently, includes websites, social media, radio, television, mobile as well as forms of traditionally non-digital media including billboards and transit signs. Essentially any marketing media that is certainly delivered electronically is considered internet marketing.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing not in the digital marketing umbrella. Even then, print ads, unsolicited mail, print directories, billboards and posters are common starting to connect to their digital counterparts. With things like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional advertising and marketing almost always has a online marketing connection.
Why the target on Digital Media?
The shift to digital media is being driven by marketing agencies, companies and consumers alike. The ever-increasing demand to exhibit quantifiable results makes going digital a fantasy for the digital marketing agency. Most digital media, including websites, social websites and mobile advertising is easier to track than traditional marketing media including print advertising.
For business people, many forms of digital advertising are extremely low cost. Having a online presence, engaging customers in conversations through social websites and e-mail marketing are inexpensive alternatives to print advertising and mail. These digital channels are for sale to businesses of any size, which help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, rapid pace of life makes digital advertising a must. When consumers are wanting goods and services, gone are the days of thumbing via a phonebook to find them. Now, we whip out our mobile devices or visit our computers for answers – and that we find them fast.
Using Digital Media to Build Your Business and Brand
No matter what size your business is – small or large to medium sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels. The inspiration of your marketing efforts is usually the website. Invest wisely in your website, and be sure it does the following:
Adequately represents your company and brand (look and feel, messaging)
Adequately speaks to your audience
Can be found by searchers ahead search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other marketing efforts
It is suggested that you work with a professional web site design firm that is skilled in web development and search engine optimization. Since your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.
After you have your website complete, the subsequent steps would be to launch per month or bi-monthly e-mail campaigns, and correct with customers via social websites. If you are truly on a shoestring budget, these are generally efforts that can be done in-house (by someone with the proper knowledge) or a low cost by an outside digital marketing agency. Ensure that all of your efforts lead customers to your website where they can fully engage with your company, products and services, and choose the channels whereby they contact you.
In case you are interested in getting aggressive with search engine marketing, you can set aside some internet marketing dollars for seo and pay-per-click advertising. Many organisations today rely heavily on being obtained online to gain new customers. A common misconception among business people is that simply having a website means that customers will quickly realize it. Not so. Your web site must be built with specific keywords and phrases, meta data, page content and linking strategies that will aid it reach top search rankings.
Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, though a little time, effort and instruction, the exact same thing can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.
Beyond e-mail, social internet marketing and search engine marketing, you are able to venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards plus more are available as marketing outlets. Whatever digital efforts you decide on, they should all connect and tie into the foundation – your organization website.